Have you ever gone to the NYT homepage and saw an ad for a nice pair of shoes that seem to fit your style perfectly?  Have you ever gotten an ad for pizza and thought, I don’t want pizza.  Why does this website think I want pizza?   Do you ever wonder what is happening in the background to make these ads perfectly fit you or show you something that seems way off base?   Claudia Perlich, Chief Scientist at Dstillery simplified what happens when you go to a site like NYT.  Essentially, someone browses with cookies enabled, information from those cookies...

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